Word of the day- Infomediary

Infomediary is described as an Internet company that gathers and links information on particular subjects on behalf of commercial organizations and their potential customers.

The term infomediary was coined by John Hagel in his 1996 article entitled “The Coming Battle for Customer Information” in the Harvard Business Review.

The first company that operated conceiving this idea was AllAdvantages in the field of advertising in 1999.

Source: Wikipedia and webopedia

 

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